Our story begins with a belief passed down from our grandparents: nature provides everything we need to nourish, heal, and beautify our skin.
Long before plant-based skincare became a growing trend, our grandparents understood the value of nature’s ingredients. They relied on herbs, spices, oils, and other natural ingredients as part of their everyday approach to caring for the skin. Their knowledge, traditions, and respect for nature became the foundation of what we believe today.
Inspired by that wisdom, we set out to preserve these traditional approaches while creating skincare that fits the needs of today.
For over 27 years, we have been carefully crafting plant-based beauty products using premium-quality natural ingredients, including herbs, spices, botanical extracts, and nourishing oils. Each ingredient is thoughtfully selected for its traditional benefits and its ability to nourish and care for the skin.
We believe skincare should work with the body, not against it. Our approach is simple: provide the skin with ingredients that nourish, moisturize, protect, and support its natural appearance without relying on harsh chemical ingredients.
From The Art of Soap Making to our carefully crafted facial and body care, we continue to honour the traditions that inspired us while developing natural beauty solutions for today's skin.
Our products are created for people looking for a more natural approach to caring for their skin; whether they are dealing with the appearance of dark marks, spots, hyperpigmentation, uneven skin tone, dryness, or the visible signs of aging.
What started with the wisdom of our grandparents continues through every product we craft today.
A Family of Brands, One Shared Philosophy
Our journey began with Naturél Hair & Body Inc., created with a focus on premium natural oils for the hair, scalp, and body. It was our beginning—a belief that caring for your hair and skin starts with good ingredients from nature.
From there came Soaps That Heal, built around The Art of Soap Making and our passion for crafting quality soaps using traditional ingredients and botanical extracts.
Then Uncle Benney’s expanded our approach to natural beauty with nourishing butters, facial masks, moisturizers, serums, and oils. The brand brought together traditional ingredients and practical skincare solutions designed to nourish and care for the skin.
Öda Naturals grew from our appreciation for one of nature’s most treasured ingredients: shea butter. Our focus is on natural and organic shea butter and the simple, nourishing care it provides for skin and body.
And through The Soap Bush Company, we continue our passion for the craft of soap making. Our rice water and kojic soaps reflect our commitment to creating effective plant-based cleansing options without relying on harsh-feeling formulations.
Created for Real Skin Concerns
As our family of brands grew, so did our understanding of what people were looking for.
We heard from customers who weren't simply looking for another beauty product. They were looking for solutions to specific skin and hair concerns; products that could help them care for skin affected by the appearance of dark marks, spots, hyperpigmentation, uneven skin tone, discoloration, razor bumps, breakouts, dryness, and the visible signs of aging.
We created our products with those needs in mind.
Our purpose is not to promise perfection or change who you are. It is to help you care for the skin and hair you have, using thoughtfully selected plant-based ingredients and traditional approaches that have stood the test of time.
Whether you are looking for a nourishing facial moisturizer, a soap for your particular skin concern, a targeted serum, a natural oil for your scalp and hair, or simple, nourishing shea butter, our family of brands is here to give you choices rooted in nature and created with purpose.
Our goal is simple: to create skincare you can trust and help you love your skin again.