I actually didn't get to use this on my face because I bought the smaller size to try. It seems it may be heavy on the face but I may try it as a mask next time. I used it in areas like inner thighs and under arms, and I liked it for that. It has a gradual brightening effect. I will repurchase it in the bigger size.
edit: I just used it on my face and absolutely love it! It doesn't feel heavy at all like I thought (I'm also not heavy handed). Woke up the next morning and my face was soft, smooth and glowing. A win...I guess I also prefer it to the vitamin E cream.